Episode description

In this bonus episode of the Startup CPG podcast, Grace Kennedy is joined by Todd Harris, co-founder and CEO of Plift, a hemp-infused beverage brand. Todd shares Plift's mission to provide a non-alcoholic, THC-infused alternative for social drinking, aimed at democratizing cannabis access and offering a healthier option to alcohol-use.

Todd elaborates on the brand's unique name, product development, marketing strategies, and the challenges and successes of distributing their innovative beverages in an emerging market. He also touches on the regulatory landscape of cannabis products, the significance of fostering an inclusive industry, and the fundraising hurdles the company has encountered.

Want to hear more about Plift and its innovative approach to hemp-infused beverages? Tune in now!

Listen in as they share about:

• Plift's Mission and Background
• Market Trends and Industry Challenges
• Dosage and Product Development
• Flavor Development
• Education and Consumer Awareness
• Legal Considerations
• Distribution and Market Strategy
• State Regulations and Distribution Challenges
• Industry Inclusivity and Diversity
• Supporting Underrepresented Founders
• Fundraising Approach
• Debunking Myths About Cannabis
• Customer Feedback and Motivation

Episode Links:

Plift Website
Todd Harris LinkedIn

Email: hello@plift.com 

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Show Links:

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• Visit host Daniel's Linkedin 
• Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
• Episode music by Super Fantastics