Episode description

In this episode of the Startup CPG podcast, Daniel Scharff welcomes Caitlin Bricker, editor at Startup CPG, to dive into her journey from food service to retail buying and now to the editorial world. Caitlin shares her passion for finding purpose-driven brands, her insights into the evolving CPG ecosystem, and her unique perspective shaped by personal and professional experiences—including transformative moments that have influenced her approach to life and work.

They discuss Caitlin’s role at Startup CPG, her commitment to highlighting innovative brands, and her favorite discoveries like Jubilee’s no sugar added, kid-friendly milk. From community events to virtual mixers and upcoming initiatives like the Grocery Run series, Caitlin reveals what makes Startup CPG’s ecosystem such a vibrant space for emerging brands.

Whether you're a founder, a buyer, or just curious about the behind-the-scenes of the CPG world, this episode is packed with inspiration and actionable takeaways. Listen now!

📣 Want to get involved? Join the Startup CPG Slack community, explore free resources, and connect with like-minded innovators. Visit startupcpg.com and follow us for updates on upcoming events and initiatives. Don't miss this chance to level up your CPG journey!

Listen in as they share about:

• Caitlin’s Role at Startup CPG
• Daily Work and Observations
• Personal and Professional Journey
• CPG Ecosystem and Philosophy
• CPG Community and Mission
• Events and Community Engagement
• Favorite Brands and Trends
• Team Dynamics and Outlook
• Advice for Brands and Community Members

Episode Links:

LinkedIn: https://www.linkedin.com/in/caitlinbricker/ 

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.

Show Links:

• Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
• Join the Startup CPG Slack community (20K+ members and growing!)
• Follow @startupcpg
• Visit host Daniel's Linkedin 
• Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
• Episode music by Super Fantastics