Episode description

Join Grace Kennedy in this bonus episode of the Startup CPG podcast as she sits down with Cassie and Chelsey Maschhoff, the inspiring founders of Lottie's Meats. Raised on a family pork farm, the sisters share their journey to revolutionize the meat industry with high-quality, natural ingredients through their Denver-based venture. 

They delve into dispelling myths, overcoming challenges as female entrepreneurs, and their strategic approach to product development and marketing. Discover their insights on pricing strategies, sustainable growth, and the keys to success in the competitive world of consumer packaged goods. 

Tune in for an enriching discussion on innovation, perseverance, and redefining standards in food entrepreneurship!

Listen in as they share about:

• Motivation for Starting Lottie's
• Production Challenges
• Product Development and Business Operations
• Marketing and Pricing Strategy
• Bootstrapping and Funding
• Balancing Personal and Professional Life
• Community and Support
• Future Goals and Strategy

Episode Links:

Lottie’s Meats Website

Chelsey Maschhoff’s LinkedIn
Cassie Maschhoff’s  LinkedIn

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.

Show Links:

Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)

• Join the Startup CPG Slack community (20K+ members and growing!)
• Follow @startupcpg
• Visit host Daniel's Linkedin 
• Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
• Episode music by Super Fantastics