Episode description

We’re coming at you this week from the archives. Many of you found this pod just this year, so I’m sharing one of our greatest hits from last year, 2021, in case you missed it. It’s one of my personal favorites, and I hope you enjoy! 

Kirk Visola is an active member of our Startup CPG community with a heart for sharing his design expertise and helping people navigate the complex world of packaging and branding. He has a no-nonsense approach to life and client work. With over 20 years of design expertise working with some of the largest brands in the world, he now operates his own agency, Mind the Font, making his caliber of work available to brands of all sizes. Listen in as Kirk shares about why he started his own agency, tips for approaching a packaging project, and how to build a great relationship with a designer for long term success. 

Episode Links: 

• Mind the Font website & IG @mindthefont
• Kirk's LinkedIn & IG @kirkvisola
• The packaging Clubhouse sessions Kirk mentions eventually became a great podcast: Kirk & Kurtts - be sure to listen in! 
• Kirk mentions Brandon Hernandez as a resource for operations, co-packing, and more at Whole Brain Consulting
• Kirk mentions Unsplash as a free photo resource
• Get a blast from the past and look up Iomega Zip Drives

Show Links:

• Join the Startup CPG Slack community (10K+ members and growing!)
• Follow @startupcpg
• Visit host Jessi's Linkedin or website
• Questions or comments about the episode? Email Jessi at jessi@startupcpg.com