Episode description

This episode was sponsored by Hummingbirds. Go to hummingbirds.com/startupCPG
This episode was sponsored by Cin7. Go to cin7.com/startupcpg
This episode was sponsored by Grassroots Marketing. Schedule a call at https://calendly.com/grassrootsmarketing/grassroots-x-startupcpg-intro-call)

Join Daniel Scharff in this episode of Startup CPG Podcast as he delves into the intricacies of consumer research methodologies with Sara Schor, principal of Schor Insights & Strategy, a specialized boutique agency focused on consumer insights and brand strategy. From qualitative to quantitative approaches, they explore the art of crafting effective discussion guides and surveys to extract actionable insights. Sara shares riveting anecdotes, showcasing the profound impact of small yet powerful insights.

Discover how understanding consumer behavior drives strategic brand development. Learn from Sara’s flexible collaboration approach, tailored to diverse budget constraints, and her unwavering focus on meaningful outcomes over rigid structures.

Don’t miss this invaluable tips on leveraging qualitative research techniques to reshape brand identities and unlock growth opportunities.

Tune in now!

Listen in as Sara shares about:

• Qualitative Research vs Quantitative Research
• Choosing the Right Methodology
• Sample Size and Statistical Significance
• Qualitative Research Design and Objective Setting
• Different Qualitative Methodologies
• Challenges of Focus Groups
• Cost-effective Recruitment
• Aided vs. Unaided Questions
• Consumer Insights and Brand Strategy
• Cost and Collaboration

Episode Links:

Schor Insights & Strategy’s Website

Sara’s LinkedIn
Sara’s Email: sara@schorinsights.com

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.

Show Links:

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• Join the Startup CPG Slack community (15K+ members and growing!)
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• Visit host Daniel's Linkedin 
• Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
• Episode music by Super Fantastics
  
  

Cin7 Links:

• Get a free month trial and then 50% off your first 3 months. Check out cin7.com/startupcpg

Hummingbirds Links:

• Find case studies, content + an exclusive chance to win a FREE custom managed campaign. Visit Hummingbirds.com/startupCPG

Grassroots Links: 

• Special Startup CPG community pricing and no minimum # of demos with Grassroots Marketing, our official in-store demo partner. Schedule a call at https://calendly.com/grassrootsmarketing/grassroots-x-startupcpg-intro-call