Episode description

In this bonus episode of the Startup CPG podcast, Grace Kennedy sits down with Cam Mathias, the visionary founder of Huntaway, an innovative pet food brand. Discover how Huntaway emerged during the COVID-19 lockdown with a mission to deliver nutritious, convenient, and sustainable food for dogs. Cam reveals the story behind Huntaway’s unique use of wild venison as a protein source and shares the journey of developing their innovative products.

They explore the challenges and strategies of running a pet food company, from product development and logistics to customer acquisition. They also dive into the complexities of sustainable packaging and the manufacturing process, offering valuable insights into the pet food industry.

Don’t miss this deep dive into the world of pet nutrition and sustainability. Tune in now!

Listen in as they share about:

• Huntaway's Origin Story
• Key Features and Benefits of Huntaway's Products
• Product Development and Sustainability
• Growth and Market Presence
• Unique Selling Points
• Compostable Packaging and Sustainability
• Product and Packaging Feedback
• Consumer Perception and Packaging Evolution
• Dog Food Storage and Convenience
• Huntaway's Online Presence

Episode Links:

Huntaway Website

Cam Matthias LinkedIn

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Show Links:

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• Join the Startup CPG Slack community (20K+ members and growing!)
• Follow @startupcpg
• Visit host Daniel's Linkedin 
• Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
• Episode music by Super Fantastics