Episode description

Episode 14 continues the conversation on how to become a running coach. If you haven't already, listen to episode 12 for a discussion on certification and education. This episode focuses on the business side of run coaching - how do you actually get and keep clients? Laura and Amanda draw from their collective 18+ years of coaching experience to share their best tips.

Topics discussed include:

• Marketing tips for running coaches, including the power of testimonials
• Why you should start charging coaching clients from the start
• Different formats of coaching: in-person vs. virtual, individual vs. group
• Being a coach on your own vs. joining a larger coaching team
• The onboarding process: Waivers, collecting payments, client intake forms, initial consult calls
• What our days actually look like
• How to find coaching clients
• Measuring client success