Are Retailers Losing Money on Loyalty Programs? - podcast episode cover

Are Retailers Losing Money on Loyalty Programs?

May 09, 202213 minTranscript available on Metacast
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Episode description

Inflation is forcing most consumers to make hard choices about which loyalty programs they want to pay for, so retailers had better get them right. Wharton’s Raghuram Iyengar offers advice based on new research.

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