The Science of Blockbusters: What Makes a Good Story? - podcast episode cover

The Science of Blockbusters: What Makes a Good Story?

Knowledge at Wharton
Mar 07, 2022•14 min•Transcript available on Metacast
--:--
--:--
Listen in podcast apps:
Metacast
Spotify
Youtube
RSS

Episode description

New research co-authored by Wharton’s Jonah Berger quantifies why some movies television shows and other stories are more successful than others.

Hosted on Acast. See acast.com/privacy for more information.