Has the Sharing Economy Disrupted Marketing? Not Quite… - podcast episode cover

Has the Sharing Economy Disrupted Marketing? Not Quite…

Knowledge at Wharton
Oct 31, 2019•12 min•Transcript available on Metacast
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Episode description

A new paper by Wharton’s Cait Lamberton offers guidance for marketers who must transform traditional practices and beliefs to fit the modern sharing economy.

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