How to Get Voters Off the Fence? With a Soft Touch - podcast episode cover

How to Get Voters Off the Fence? With a Soft Touch

Knowledge at Wharton
Oct 12, 2020•12 min•Transcript available on Metacast
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Episode description

Whether it’s marketing a product or winning an election change agents never succeed by forcing their beliefs on others says Wharton’s Jonah Berger.

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