What Makes Some Ads More Shareable Than Others? - podcast episode cover

What Makes Some Ads More Shareable Than Others?

Feb 02, 202111 minTranscript available on Metacast
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Episode description

Millions tune into the NFL Super Bowl each year to watch the game’s entertaining advertisements. A new study co-authored by Wharton’s Jonah Berger shines light on the emotions that make people more likely to share what they see.

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