Monetizing Your Brand: An interview with New York Times journalist Taylor Lorenz
Episode description
The new entertainment system: On this week’s episode of Track Changes Paul is flying solo without Rich. He is joined by New York Times writer Taylor Lorenz. Taylor answers all of Paul’s questions about influencers, including how they actually monetize their brand in such a crowded online market. Taylor addresses stereotypes about influencers being vapid and shallow and shows us just how hard influencers work.
LINKS
New York Times - Taylor Lorenz
Forget DMs. Celebrities Want You To Text Them - New York Times
The Rise and Fall of the Jeremy Renner App, Which Was a Real Thing - New York Times
Taylor Swift’s mobile app, The Swift Life, is the latest celebrity app to shutter - TechCrunch
The Instagram Aesthetic is Over - The Atlantic
Teens Are Being Bullied ‘Constantly’ on Instagram - The Atlantic
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