![Lead Generation VS Demand Generation - podcast episode cover](https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/fcaeced8f6500a9744372277b5905628.jpg)
Episode description
Today with Andrei we will discuss 2 approaches to Selling.One of them is the same old Lead Generation which many people find very inefficient, the new kid on the block is Demand Generation which is being applied by more and more companies.