Rory Sutherland: The Psychology of Advertising
May 30, 2017•2 hr•Transcript available on Metacast Episode description
Rory Sutherland, Vice Chairman of Ogilvy & Mather, reveals how human psychology shapes everything from marketing to monarchy. Through stories about airport security, tribal politics, and the paradox of choice, he explains why rational solutions often fail and psychological insights succeed. A masterclass in understanding what drives human behavior and why the most effective answers aren't always the most logical.
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