Rob Fraser unveils the untold story of OUTWAY—from hawking socks on street corners to building an eight-figure empire. Surviving near-catastrophic business crises, he leveraged lessons from his professional sports career to navigate the business world. Discover the counterintuitive mental models that transformed a world-class athlete into a business maverick, turning the humble sock into a ten-million-dollar revolution.
As a special offer to listeners, the TKP community can get 30% off using the code SHANE at checkout. https://outway.com/
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#205 Rob Fraser: The Power of Focus | The Knowledge Project with Shane Parrish podcast - Listen or read transcript on Metacast
