Employer branding is the marketing side of talent acquisition. It is about positioning and presenting jobs and employers as attractive one. Still, there are some relevant strategic options regarding how to see and manage employer branding.
All slides of the entire series can be downloaded here: https://armintrost.de/en/professor/digital/human-resources-strategies/
#09 What is your Employer Branding Strategy? | Human Resources Strategies podcast - Listen or read transcript on Metacast