Episode description

Kevin Snow joins the Predictable Revenue podcast to discuss how automating your outbound sales strategy can help you close deals faster and more efficiently. 

Kevin is the Founder/CEO of Time On Target, a sales and marketing agency that helps businesses integrate digital technology in an authentic, professional way.

Highlights include: Common mistakes when implementing automation (1:38), how to send automated content based on where a prospect is in the sales process (9:40), how to provide more value with your content (11:23), the first thing you should do when adding automation to your sales process (13:14), how to maintain authenticity in automated processes (16:20), why automation helps close deals faster (22:44), and what being in the military taught Kevin about business (24:30).

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