Episode description

Tyler Barron joins Sarah Hicks on this episode of the Predictable Revenue podcast to discuss the financial impact of breaking down silos in your revenue organization.

Tyler is a high-performing go-to-market leader with 10+ years of experience in SaaS and enterprise technology.

Highlights include: challenges and lessons learned from Tyler’s transition from a sales leader to CRO (2:31), why the modern customer journey requires breaking down the silos between sales, marketing, and customer success (4:52), how to deal with the issue of attribution (7:18), why you should consider removing some labels from your organization (8:14), how to design effective compensation plans for every function (13:45), how to grow revenue faster and more efficiently (17:24), how revenue leaders can improve efficiency in their go to market plan (24:03), the biggest mistake revenue leaders make with hiring and scaling their team (24:50), and how the growth at all costs model can damage your business (27:40).

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