1d:I[2890,["266","static/chunks/870fdd6f-4fcc92c129a57d11.js","970","static/chunks/970-91a3a37cc668faba.js","857","static/chunks/857-3b2a1421afa266d2.js","965","static/chunks/app/podcasts/episode/%5BpodcastEpisodeGuid%5D/page-e939c6b91b4a25d4.js"],"default"] 1e:I[1318,["266","static/chunks/870fdd6f-4fcc92c129a57d11.js","970","static/chunks/970-91a3a37cc668faba.js","857","static/chunks/857-3b2a1421afa266d2.js","965","static/chunks/app/podcasts/episode/%5BpodcastEpisodeGuid%5D/page-e939c6b91b4a25d4.js"],"default"] 1f:T558,

Jane Portman joins Collin Stewart on this episode of the Predictable Revenue podcast to discuss why segmentation is key for SaaS email marketing.

Jane Portman is the Co-Founder and CEO of Userlist, an email automation platform specializing in understanding customer data.

Highlights include:

how to choose the right segmentation criteria for your email campaigns (4:21), matching your email outreach to the context (7:32), how to apply the lifecycle marketing model can apply to email (8:49), tips for writing a high-converting email sequence (12:15), why you need to integrate customer behavior data with your email marketing (16:34), tips for managing seasonality in your campaigns (22:40), using non-customer interviews to improve the product-market fit (25:01), how to niche down and find the right words to describe what you do (27:35), and tips for email deliverability (32:55).

Are you looking to create repeatable, scalable, and predictable revenue?
We can help! ► https://bit.ly/predictablerevenuecoaching

20:T525,[{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Podcasts","item":"https://m

‌

Episode description

270: Why Segmentation is Key for SaaS Email Marketing

Episode description