This week on “Playbook Deep Dive,” we sat down over Zoom with Steve Schmidt, the architect of the late Sen. John McCain’s 2008 presidential run, to hear what amounts to an untold chapter of that exhaustively chronicled campaign. It’s a story about regret and disillusionment that we are confident you will want to hear.
Schmidt has long maintained that the roots of Trumpism, which he has spent the last seven years fighting, can be found in the movement that first gathered around Palin in 2008. But Schmidt has always been more circumspect about McCain, his one time hero and the man who actually picked Palin.
Recently, though, he took to Substack to unfurl a surprising new chapter about the legendary senator and his failed 2008 campaign.
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