Bumble is the second most downloaded dating app in the U.S., behind Tinder. Dubbed the "feminist dating app," the "anti-Tinder" was designed to make dating feel better, safer, and less creepy for women. But does Bumble deliver on its promise? In today's episode, the story of how Bumble came to rival the power of Tinder and Match Group by harnessing the brand power of feminism.
Hosted by Sangeeta Singh Kurtz (@sangeetaskurtz) and Lakshmi Rengarajan (@Shmi_So_Far)
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Bumble, the Girlboss of Dating Apps | Land of the Giants podcast - Listen or read transcript on Metacast
