We discuss how the way we engage with music is fundamentally changing - from something we just listen to, to something we create with. On platforms like TikTok, music is becoming a material for creation, for self-expression, for storytelling. And this very real shift in what people do with music, has implications not only for the music industry and what music is, but ultimately for all of us. We hear from the head of music at TikTok, record breaking artists, influencers, musicologists and narratologists.
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