Episode description

Do you like to jump on the latest social media trends? Social media is meant to be fun and, well, social. So, the popularity and evolution of trends make so much sense. 

As brands, we see everyone else having fun, so why can’t we join in? Does our content have to be all about business?

It’s easy to think that trends are all about hopping on a bandwagon and have no real value, but it’s so much more than that, especially for business owners. 

In today’s episode, let’s talk about the importance of aligning trends with your brand values, avoiding cringe-worthy moments, and staying true to your audience. We'll even touch on the ethical considerations of leveraging trends and the potential pitfalls to watch out for.

So, whether you're a content creator, business owner, or just want to nerd out on the history and evolution of trending content, this episode is for you.

In this episode of the podcast, I talk about: 

• Pre-social media trend chasing
• The decentralization of content creation
• The new rules for trending content
• Why trends have a shorter life expectancy
• The secret ingredient that makes a trend a trend
• How to know if jumping on a trend is right for your business
• The danger of going all-in on trending content

…And More!

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Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/276