In this episode of Enterprise Sales Development podcast, we speak with Ron Nelson, Account Executive at Oracle and formally at Comparably. Ron shares his experience starting as an SDR and working his way up to leading a team of 27 SDRs at Information Builders. He also shares unique insight and management perspective from his previous roles to build different types of teams. Listen as he discusses his strategies on producing content and communicating tone in sales.
WHAT YOU’LL LEARN
How he started as an SDR and the transition to a manager role
His process from what he’s learned to build his own team and how he coaches and trains once he finds people who have the skill sets or potential
How he reincorporated what he learned being an SDR and SDR leader when he returned to sales
His strategies for producing content and communicating tone, and how he took reins and partnered with marketing
How he takes his experience as an SDR manager into the culture-building approach at Comparably
What he would tell enterprise sales development leaders in regards to hiring and sourcing
The biggest misses that he sees around culture and enterprise sales development and what he looks for in people who need help with this
QUOTES
“In sharing that knowledge, we’re all learning and growing and developing quicker. We’re learning from one another’s mistakes, and we’re learning from one another’s successes.” -Ron Nelson [05:25]
“One of the main things that I see that’s problematic is managers rescheduling one-on-ones. And then that’s the message you send to the SDRs. That this is not important. It’s not a priority. You have to make that a priority.” -Ron Nelson [10:27]
“This is really fun what we do. I enjoy what we do. And I want to hire people that have that same mindset.” -Ron Nelson [17:25]
“If you’re sharp, if you’re polished, you got great tone, you sound like a professional, then you’re already going to stand out from half of the people that are picking up the phone.” -Ron Nelson [23:13]
“It’s one thing to get the title. It’s another thing to actually be good at the role.” -Ron Nelson [38:48]
TIMESTAMPS
[00:01] Intro
[00:28] Meet Ron Nelson
[01:58] Entering Sales Development to Manager
[06:52] His process with building his team and developing skill sets
[11:33] Transitioning back to sales
[16:04] His management approach
[18:22] Strategies to produce content and communicate tone
[26:59] Using what he’s learned at Comparably
[31:45] What he tells enterprise sales development leaders with sourcing SDRs
[34:42] Misses that he sees among culture and enterprise sales development
[39:50] How to contact Ron
CONNECT
Ron Nelson on LinkedIn
Oracle website
Comparably website
CIENCE website
CIENCE on LinkedIn
CIENCE on Facebook
CIENCE on Twitter
CIENCE on Instagram
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Enterprise Sales Development with Ron Nelson | Enterprise Sales Development (CIENCE) podcast - Listen or read transcript on Metacast
