In this episode of Enterprise Sales Development podcast, we speak with Tyler Cole, an account executive at Reachdesk. He is the founding coach of SDR Nation and used to run his own podcast called The Lowly SDR. Tyler shares his wealth of SDR knowledge and his perspective on the SDR role. He also talks about how he’s disrupting the staffing side of sales development and provides tips to accelerate sales results.
WHAT YOU’LL LEARN
Tyler’s passion for sales development and where he is today
Why he thinks SDRs don’t get the respect they deserve
How he approaches mentoring and what he finds are SDRs’ biggest hurdles as they progress
The type of conversations he has with companies during the early stages of building an SDR organization
His role at Reachdesk and where it fits in the SDR process
What perspective an SDR organization should adopt to accelerate their results and what they should avoid
How he disrupts the staffing side of sales development
QUOTES
“Advocate for yourself. Like sell yourself, build your own brand. Do all these things that are only going to help you sell. If you work for an organization that doesn’t want you to do it, I’ll just tell you they’re wrong at this point. There’s a right way to do things, but more people want to buy from people they like than the person that regurgitated their company’s newsletter, whatever it might be.” -Tyler Cole [10:55]
“Just engagement does not equal success.” -Tyler Cole [19:23]
“The wrong way to do things is to have no tools in place and hire five people without a marketing mechanism. Like that I can tell you will not work any of the times.” -Tyler Cole [29:16]
“It’s like a chicken or the egg thing. ‘Is this broken because I’m not paying people? Or am I just getting shitty candidates and they’re not worth more money?’ So you gotta find that balance.” -Tyler Cole [35:13]
“Recruiters for a company love me. External recruiters do not.” -Tyler Cole [45:05]
TIMESTAMPS
[00:01 Intro
[00:24] Meet Tyler Cole
[01:24] Tyler’s passion to sales development
[04:54] How he approaches mentoring
[09:34] The hardest lessons learned
[13:56] Conversations he has while building an SDR organization
[19:46] His role at Reachdesk
[25:09] Tips to accelerate results
[30:46] “A Broken System”
[39:07] Disrupting the staffing side of sales development
[45:19] How to contact Tyler
RESOURCES
SDRDefenders
The Lowly SDR Podcast
SDR Nation
Sendoso
How Small Gifts Can Create Big Marketing Wins
SDR: A Broken System ft Tyler Cole
Enterprise Sales Development with Justin Michael
Tech-Powered Sales: Achieve Superhuman Sales Skills by Justin Michael and Tony Hughes
CONNECT
Tyler Cole on LinkedIn
Reachdesk website
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Enterprise Sales Development with Tyler Cole | Enterprise Sales Development (CIENCE) podcast - Listen or read transcript on Metacast
