In this episode of Enterprise Sales Development podcast, we speak with Stu Heinecke, known as the “father of Contact Marketing” and a cartoonist for the Wall Street Journal. Stu talks about his latest book, “How to Grow Your Business Like a Weed,” which looks at weeds and how they relate to business strategies. He shares what he learned during his research for this book and how it changed the way he conducts business. He also talks about the weeds model and contact marketing.
WHAT YOU’LL LEARN
What to expect in his new book, “How to Grow Your Business Like a Weed”
How growing a weed relates to business strategies
His experience studying weeds and how it changed the way he does business
The weeds model
QUOTES
“The thing is weeds have this really interesting way of being, and it set me on this whole course of discovery.” -Stu Heinecke [04:26]
“When we’re optimistic, we do things faster. We do more of it. We devote more time to it. We get a lot more done.” -Stu Heinecke [17:48]
“If they could talk to us, one of the things they’d tell us is, ‘We don’t have brains. We don’t have emotions. It seems to us that your emotions get in your way constantly.’ And they do. So they might say to us, ‘If we can give you one piece of advice, we’d give you a lot, but certainly one would be deal with what is.’ That’s it. Just deal with what is.” -Stu Heinecke [20:29]
“We need to humanize ourselves to the people we’re reaching out to and if we don’t, then we don’t get through.” -Stu Heinecke [42:29]
“All in all, when you look at what weeds are up to, you can’t help but change the way you do business and grow your business.” -Stu Heinecke [47:39]
TIMESTAMPS
[00:00] Intro
[00:24] This week’s guest: Stu Heinecke
[01:51] The inspiration for his book
[07:20] Studying weeds
[12:27] Seed strategy
[15:55] Fierce mindset
[21:54] They land where they land
[26:04] Methods for contact marketing
[32:01] Creating unfair advantages
[37:09] An example of contact marketing
[42:55] Kathy Ireland’s thoughts on weeds and business
[46:58] The orange strategy
[47:58] How to contact Stu
RESOURCES
“How to Grow Your Business Like a Weed” by Stu Heinecke
“How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing” by Stu Heinecke
Buy Low, Sell High strategy
Kathy Ireland
CONNECT
Stu Heinecke’s website
Stu Heinecke on LinkedIn
CIENCE website
CIENCE on LinkedIn
CIENCE on Facebook
CIENCE on Twitter
CIENCE on Instagram
Learn more about your ad choices. Visit megaphone.fm/adchoices
