In this episode of the Enterprise Sales Development podcast, we speak with Adrianna Vidal, Growth Operations Manager at RevGenius. Adrianna shares her journey from high school dropout to becoming a leader in the sales community for industry veterans, founders, marketers, and more. Adrianna discusses many of the hurdles entry-level sales positions present and how to break into the field. She also talks about the value of live call coaching, self-evaluation, and feedback from industry professionals when desiring to grow as an SDR.
WHAT YOU’LL LEARN
Adrianna’s journey toward growth operations management
How to find sales advice that works for your prospects
Creating community and resources for reps and those looking for a career change
Integrating SDRs into the sales process and marketing department
QUOTES
“I think being really transparent about where you started makes employers a little less hesitant to hire someone who is open with their background. Hiring managers are really starting to learn regardless of someone's background, a person can be really successful in sales.” - Adrianna Vidal [04:20]
“B2B customers are still regular people, They want to feel like you understand them. Experiment constantly to try and figure out the things that resonate and show that you understand this person.” - Adrianna Vidal [21:29]
“The SDR role is going to shift. It is likely that more of the full-cycle sales positions will come back and be focused on prospecting and also closing. We could potentially see SDRs being more closely aligned with marketing. ” - Adrianna Vidal [31:34]
“There is something to be said for reps taking initiative and showing interest in the sales process. At the same time, SDRs have all these meetings on their calendars and still have to hit their numbers. A lot of times being in an entry-level role and not invited into that process can make people feel like they don't belong there at all until someone asks them to be ” - Adrianna Vidal [34:46]
TIMESTAMPS
[00:00] Intro
[01:25] This week’s guest: Adrianna Vidal
[06:23] Sales experience and content development
[09:59] Utilizing social platforms
[15:33] The Prospecting Club
[17:27] LinkedIn growth over the years
[22:39] Meeting asks and creating sales scripts
[26:10] Tracking numbers and systems consistently
[30:51] The evolution of full-cycle sales reps
[34:48] Integrating SDRs into demos and closings
[40:26] Sales reps and the importance of taking initiative
[44:00] How to contact Adrianna
RESOURCES
Lilac Tech Collective
CONNECT
Adrianna Vidal on LinkedIn
CIENCE on LinkedIn
CIENCE on Facebook
CIENCE on Twitter
CIENCE on Instagram
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Creating Community and Inclusivity in Sales with Adrianna Vidal | Enterprise Sales Development (CIENCE) podcast - Listen or read transcript on Metacast
