In this episode of Enterprise Sales Development podcast, we speak with Mandy McEwen, President and CEO of Mod Girl Marketing. Mandy is a corporate LinkedIn trainer and she discusses how to use and leverage LinkedIn. She talks about common mistakes that she sees with her clientele and shares tips and tricks on how to get more out of LinkedIn, especially in prospecting. She also discusses how to make LinkedIn outreach even more successful.
WHAT YOU’LL LEARN
How to use and leverage LinkedIn
What most people are getting wrong with leveling LinkedIn, especially with prospecting
The right mindset for the LinkedIn makeover process
The best way to use hashtags
Why it’s important to know your audience
The Friendly Leader Method
QUOTES
“If you want to stand out and actually get great results on LinkedIn, you can’t do the bare minimum. That’s just not enough.” -Mandy McEwen [05:21]
“Even if someone hasn’t posted in months, you can usually find something on their profile to call out, to start a conversation around, right? If not, what the company has going on on the company page and start a dialogue around that too.” -Mandy McEwen [21:11]
“You don’t need any executive title to be seen as a thought leader in your industry. You don’t really need any title. You just need to provide value and be part of the conversation, and that’s it.” -Mandy McEwen [23:38]
“You have to know your audience.” -Mandy McEwen [26:54]
“I don’t live and breathe by all the algorithm things. Like a lot of this is just common sense too.” -Mandy McEwen [50:45]
TIMESTAMPS
[00:01] Intro
[00:29] This week’s guest: Mandy McEwen
[02:26] What people are getting wrong with LinkedIn and prospecting
[05:28] The right mindset for a LinkedIn makeover
[08:14] Use it as a landing page
[12:55] Hashtag choice
[16:58] LinkedIn Sales Navigator
[21:28] Confidence and emotional triggers
[25:56] Know your audience
[32:29] Starting a relationship on LinkedIn
[39:21] Mandy’s passion and big wins
[45:40] Why the profile headline is the most crucial
[48:07] Putting links in the posts
[53:06] How to contact Mandy
RESOURCES
What is a LinkedIn Open Networker (LION)?
Richard van der Blom
Linked Summit
Richard van der Blom’s post about hashtags
The 2022 LinkedIn Algorithm Explained + How to Make it Work for You
LinkedIn Sales Navigator
6sense Revenue AI
Demandbase
InMail Messages
Net Promoter Score (NPS)
Enterprise Sales Development with John Barrows
CONNECT
Mandy McEwen on LinkedIn
Mandy McEwen on Twitter
Luminetics website
Mod Girl Marketing website
Mod Girl Marketing on Twitter
CIENCE website
CIENCE on LinkedIn
CIENCE on Facebook
CIENCE on Twitter
CIENCE on Instagram
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