In this episode of Enterprise Sales Development podcast, we speak with Farzad Rashidi, Lead Innovator at Respona. Farzad draws from his expertise in link building outreach to discuss his approach. He discusses the differences in building an outreach for backlinks and which tactics to use. He also shares key messaging strategies and explains the middleman approach.
WHAT YOU’LL LEARN
How Respona was born as a separate product of Visme
How Visme went from crickets to 3 millions in monthly organic visitors
What is on-page SEO
How Farzad builds an ideal backlink profile using CIENCE as an example
Why their main metric for outreach is relevancy
How Respona determines who to contact for backlinks and how Farzad thinks about targeting
The middleman approach
QUOTES
“When you face a lot of rejections as a salesperson, you come in and you’re like ‘Oh, this is nothing,’ but as a marketer, when things aren’t working, it’s a little more difficult to deal with.” -Farzad Rashidi [09:25]
“As far as our outreach goes, what we really care about is relevancy.” -Farzad Rashidi [16:37]
“I always say this and I say this to our customers and during our training sessions. I’m like, ‘Guys, SDR is not a game of shooting for the stars. You got to stay within your league.” -Farzad Rashidi [18:18]
“Google is an ever-evolving algorithm, and there are ways that you can trick it. It is an algorithm, but what matters when you’re building a business on top of that domain, what you want to look at is ok, what about five years from now? What about 10 years from now?” -Farzad Rashidi [25:18]
“It’s a common misconception that for your key terms and for your actual pages that you want to get rankings, get some business value from, you’re not going to need a thousand of these and types of relationships to make it work. A handful of them goes a long way just simply because of how difficult it is to do and that’s enough to make you stand out.” -Farzad Rashidi [39:16]
TIMESTAMPS
[00:01] Intro
[00:27] This week’s guest: Farzad Rashidi
[01:23] His journey to Visme and Respona
[04:45] Google in incognito mode
[06:01] How to increase monthly visitors
[10:58] Start with an ideal backlink profile
[15:49] Determining the net value
[20:32] More requests for backlinks
[24:09] Other backlink tactics
[28:16] Who to reach out to
[34:13] What to say in messaging
[39:47] The middleman approach
[46:05] How to contact Farzad
RESOURCES
Visme
HubSpot
PageRank
Link Building for SaaS: 2022 Guide
Respona Outreach Strategy Hub
CONNECT
Farzad Rashidi on LinkedIn
Respona website
CIENCE website
CIENCE on LinkedIn
CIENCE on Facebook
CIENCE on Twitter
CIENCE on Instagram
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Enterprise Sales Development with Farzad Rashidi | Enterprise Sales Development (CIENCE) podcast - Listen or read transcript on Metacast
