In this episode of Enterprise Sales Development podcast, we speak with Will Allred, co-founder and COO at Lavender. Will shares a few secrets and tricks of the trade as well as best practices for writing sales emails and outreach through the email channel. He also shares his thoughts on common email tropes and the feedback he receives on Lavender.
WHAT YOU’LL LEARN
How Lavender came about and what Will learned in the sales use case
How to best optimize an email attention span of 11 seconds
His thoughts on common email tropes and using media within an email
His view of a future where Lavender and SDRs are really successful individuals
Where he got the nickname, “The Email Guy”
The feedback he gets on Lavender
QUOTES
“You’re eight times more likely to have your first read through of an email on your phone, and as a sales rep, we should make sure it’s optimized for that.” -Will Allred [05:18]
“Most email replies happen at a fifth grade reading level. One of the key things in understanding how that measurement is calculated, it’s basically syllable per sentence.” -Will Allred [11:59]
“Big thing I’m focused on this year is just like teaching people that frameworks are way more important than templates.” -Will Allred [16:13]
“Everyone right now is sending really long cadences. Everybody’s running a marathon, so we’re like ‘all right, we’ll run sprints.’” -Will Allred [17:49]
“The language is always like ‘There’s context for why I’m here. I’m just not randomly showing up and asking.’ Doing your homework, showing your work, right? It proves extremely valuable.” -Will Allred [21:27]
TIMESTAMPS
[00:01 Intro
[00:31] Meet Will Allred
[01:21] What is Lavender and its origin story
[03:55] What Will learned in the sales use case
[05:59] Best optimizing the attention span of 11 seconds
[12:21] One thing Will likes from marketers
[15:06] Frameworks is more important than templates
[17:22] Common email tropes
[21:40] Pitching a case study
[26:42] Thoughts on media within an email
[30:27] Will’s future with Lavender and SDRs
[33:17] Why he’s called The Email Guy
[35:54] Feedback on Lavender
[38:59] Future plans for Lavender
[40:05] How to contact Will
RESOURCES
How Email Attention Span is Increasing
Winning Adaptive Sales: Accelerate Your Success by Leading With Insights by Lee Hicks
Addicted to the Process: How to Close Transactional Sales with Confidence and Consistency by Scott Leese
CONNECT
Will Allred on LinkedIn
Will Allred on Twitter
Lavender website
Lavender on LinkedIn
CIENCE website
CIENCE on LinkedIn
CIENCE on Facebook
CIENCE on Twitter
CIENCE on Instagram<
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