In this episode of Enterprise Sales Development podcast, we speak with Collin Mitchell, Chief Revenue Officer of Sales at Salescast. Salescast is in the business of helping others create podcasts, and Collin shares why he thinks every person in sales should have a podcast. He talks about the techniques he uses to get guests for his podcast, actionable insights and advice on where to get started as well as free resources and tools. He also gives advice on mistakes to avoid and how podcasts can and should be used with outbound.
WHAT YOU’LL LEARN
Some methodologies that Collin braces and styles that he tried and were not for him
Collin’s style and what he’s learned picking styles and mastering them
Some of the outbound activities that he’s invested time in and experiments he’s done
Collin’s approach to LinkedIn
How podcasts can and should be used with outbound
Tips for bad interactions and how to learn how to quickly move on
What motivates and inspires him
QUOTES
“Pick a style. Stick with it. Master it. Make it your own. That’s when you’re going to become the most confident. That’s when you’re going to see better results. That’s where it’s going to feel more authentic and genuine as you as a person rather than more of like a robot or reading a script.” - Collin Mitchell [03:55]
“The content that performs well for building authentic relationships, connections and leads is original content.” - Collin Mitchell [18:36]
“So I have a bit of a crazy thought and a lot of people would disagree with me, but I believe everybody in sales should have a podcast.” - Collin Mitchell [20:11]
“You can do everything right in a sales interaction, whether it’s a cold call, whether that’s running a discovery. Even like an AE or whatever the case is, you can do everything right exactly the way you should have, and you can still lose. And you have to be ok with that.” - Collin Mitchell [30:29]
“Learning those hard and soft sales skills are important, but taking care of you first is more important, and then those things will come easier. Even if you’re not the best at them, you’ll do better.” - Collin Mitchell [35:05]
TIMESTAMPS
[00:00] Intro
[00:28] Meet Collin Mitchell
[02:42] Methodologies that worked and didn’t work
[05:53] Collin’s style
[09:33] Outbound nerdiest activities
[12:28] Collin’s approach to LinkedIn
[17:43] Unified messaging
[19:52] How podcasts can and should be used with outbound
[28:57] Bad interactions
[32:49] Skills that transfer to sales and outbound
[37:07] What motivated and inspired him
[39:42] About Salescast
[43:37] How to contact Collin
RESOURCES
Enterprise Sales Development with Josh Braun
The Million Dollar Rebuttal and Stratospheric Lead Generation Secrets: Cold Calling is NOT a Numbers Game! by David Walter
Salescast Podcast Episode #123 Cold Calling is not a Numbers Game with David Walter
Vidyard
Sell Without Selling Out: A Guide to Success on Your Own Terms by Andy Paul
Sales Enablement Podcast with Andy Paul
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Enterprise Sales Development with Collin Mitchell | Enterprise Sales Development (CIENCE) podcast - Listen or read transcript on Metacast
