In the latest episode of the Enterprise Sales Development Podcast we speak with Derrick Williams, founder of 3 Link. We delve into the crucial topic of message market fit, and why it's so important for sales success. We explore the asymmetry that exists in sales development, and how understanding the needs and pain points of your target audience can give you a competitive edge. We also talk about the importance of timing in sales, and how reaching out to prospects at the right moment can be the difference between a successful sale and a missed opportunity. To help you optimize your sales development strategy, we share some of the best practices that we've seen work in the industry. Whether you're a seasoned sales professional or just starting out, you won't want to miss this episode!
WHAT YOU’LL LEARN
The importance of message market fit
The asymmetry in sales development
Timing in sales
Best practices in sales development
QUOTES
"...I had to realize that that's just the nature of the beast. Nine out of 10 organizations that start out aren't gonna take off”. - Derrick Williams [7:10]
"And I think that's an important role of a consultant is to distill down and synergize, I should say information that's out there". - Derrick Williams [17:08]
“So it's not just having that information that's being able to guide somebody through how to change and apply and sort of adopt that behavior, right? And be a teacher if you will or a coach on how to implement these best practices”. - Derrick Williams [20:48]
“Absolutely timing is everything. Timing is everything timing, the market timing, your outreach, it all comes back to reaching out the right time”. - Derrick Williams [31:50]
"...the single most important activity that a FRONTLINE leader can be doing with their time is developing their people". - Derrick Williams [43:09]
TIMESTAMPS
[0:00] - Meet Derrick Williams
[2:56] - Derrick’s beginning as an entrepreneur
[6:35] - How Derrick dealt with being laid off
[9:03] - Derrick on sales development at the top of the funnel
[13:04] - Derrick on expectation setting clients
[16:07] - Derrick on message market fit
[25:54] - Derrick on asymmetry in sales development
[31:49] - Derrick on the importance of timing in sales
[35:55] - Derrick on founding a new department
[41:38] - Derrick’s best practices on coaching
[49:47] - Connect with Derrick
CONNECT
Derrick’s LinkedIn
CIENCE on LinkedIn
CIENCE on Facebook
CIENCE on Twitter
CIENCE on Instagram
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Unlocking Sales Success: The Importance of Message Market Fit and Timing with Derrick Williams | Enterprise Sales Development (CIENCE) podcast - Listen or read transcript on Metacast
