In the latest episode of "The Enterprise Sales Development Podcast," guest Jack Knight shares valuable tips for effective cold calling. Learn how to make cold calling fun and successful by using innovative techniques, such as incorporating humor and team work. Jack also emphasizes the importance of aligning cold calling efforts with your inbound marketing strategy for better results. Tune in now to discover actionable insights that will enhance your sales development skills and improve your cold calling approach!
WHAT YOU’LL LEARN
Cold calling tips
Inbound led outbound approach
How to make cold calling fun and effective
QUOTES
“In sales, failure is the rule and success is the exception.” - Jack Knight [8:44]
“We call it the buyers journey, right? We have to realize that journey starts somewhere and I think we over complicate sales sometimes. I think we just need to zoom all the way out and go, wait, I'm a buyer.” - Jack Knight [21:24]
“Cold calling sucks, everyone hates cold calling, but it's effective and it is not dead, it's effective when people do.” - Jack Knight [29:40]
“We're ultimately building culture. We're transforming culture and what we wanna build is strong cold calling culture.” - Jack Knight [32:24]
TIMESTAMPS
[0:00] - Meet Jack Knight
[4:41] - Why competitiveness is important as an SDR
[10:35] - How Jack manages competitiveness within his team
[15:42] - Jack’s experience leading a BDR team
[21:22] - Jack on buyers journey
[25:00] - Jack on inbound led outbound
[30:18] - How Jack makes the SDR experience “fun”
[36:14] - Common factors that affect cold calling
[39:49] - Cold calling tips
[46:35] - Connect with Jack Knight
CONNECT
Jack Knights' LinkedIn
CIENCE on LinkedIn
CIENCE on Facebook
CIENCE on Twitter
CIENCE on Instagram
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Fun, Fast, and Effective: Cold Calling Secrets Revealed with Jack Knight | Enterprise Sales Development (CIENCE) podcast - Listen or read transcript on Metacast
