In this episode of Enterprise Sales Development podcast, we speak with Eric Nowoslawski, founder of Growth Engine X, an advisor for Gated and a brand ambassador for HYPCCCYCL. He gives a deep dive into LinkedIn through a few different lenses. He shares his tips and hacks on how to use LinkedIn for sales. He also discusses how he builds trust effectively and quickly in his communications and how he uses the boomer method.
WHAT YOU’LL LEARN
His experiences in bringing outbound programs to life for clients
Community building: what it means to him, how individuals can start and how companies can build communities too
How he builds trust effectively and quickly in his communications
Eric’s thoughts on Facebook as an outreach channel
His advice for SDR managers on how to scale their team and SDRs who feel constrained with messaging
The boomer method on LinkedIn
QUOTES
“I never carry cards with me, because I say, ‘No, I’ll just text you.’” -Eric Nowoslawski [17:44]
“Having kind of this 50% sureness, but then stuffing it full of data is such a great way to build trust, because you’re not just coming in there swinging.” -Eric Nowoslawski [21:28]
“If somebody has joined some kind of Facebook group, they are interested in that thing, whatever it might be. They are interested in whatever it is.” -Eric Nowoslawski [27:44]
“Embrace the technology as much as possible. It goes such a long way.” -Eric Nowoslawski [36:58]
“LinkedIn has such great targeting that you can’t get some of this targeting anywhere else, some of the things that they’ll let you know. And some people don’t even realize some of the best things.” -Eric Nowoslawski [39:12]
TIMESTAMPS
[00:00] Intro
[00:30] Meet Eric Nowoslawski
[01:38] Bringing outbound programs to life for clients
[06:17] His biggest takeaways
[08:54] Growth Engine X and community building
[16:42] Building trust effectively and quickly
[23:35] Breakup emails
[26:53] Facebook as an outreach channel
[31:59] It always comes back to probability
[33:56] Advice for scaling a team
[38:33] The boomer method
[45:09] Advice for SDRs who feel stuck
[54:42] LinkedIn hacks
[1:08:01] How to contact Eric
RESOURCES
Grant Cardone
Enterprise Sales Development with Justin Michael
HYPCCCYCL
Dale Carnegie Training
How to Win Friends and Influence People by Dale Carnegie
Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling by Jeb Blount
Power Hours
Grant Cardone Training
You Everywhere Now
Money Phone!: How to Turn Your Smartphone into a Six Figure Money-Making Marketing Machine and Close BIG Deals Quickly and Easily with Mobile Text and Video Marketing by Mike Koenigs
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Enterprise Sales Development with Eric Nowoslawski | Enterprise Sales Development (CIENCE) podcast - Listen or read transcript on Metacast
