In this episode of "The Enterprise Sales Development Podcast" we interviewed Daniil Krets, director of global sales development at Esper. He shares insights on running a successful SDR program with complicated personas. Daniil also highlights the need to understand complicated buyer personas and tailoring outreach accordingly. He also explores the benefits of leveraging AI tools for automating prospecting and personalization while maintaining genuine interactions. Another critical point covered in the episode is measuring success within an SDR program, so don't miss this opportunity to improve your SDR program and tune in!.
WHAT YOU’LL LEARN
Running a successful SDR program with complicated personas
AI tools as an SDR
How to measure success within your SDR program
QUOTES
“There's still innovation, but I think most of the startups are doing AI, you know, and that’s a complex thing. So, I think the industry is evolving big time in that respect and there is more personalization. There's more targeting.” - Daniil Krets [23:46]
“If you think about quantity as a way to reach quality over time and, you're setting up a process at the beginning that is very measurable and you can make good business decision that's key, right? And I think that's kind of another big learning for me.” - Daniil Krets [26:36]
“My point is as much as this is helpful, I think we like go to market leaders need to maintain a good balance. So teaching people how to fish versus giving them a lot of tools that make their life so easy. That they stopped knowing how to do it, right? I think that's the balance.” - Daniil Krets [32:24]
TIMESTAMPS
[0:00] - Meet Daniil Krets
[10:21] - Daniil about the “devops” personade
[21:20] - Daniil problems when prospecting
[28:48] - Daniil on AI
[34:18] - How Daniil manages his SDR team
[42:46] - How Daniil overcomes challenges
[52:00] - Connect with Daniil
CONNECT
Daniil Krets' LinkedIn
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Cracking the Code: SDR Success with Complex Personas and AI Tools with Daniil Krets | Enterprise Sales Development (CIENCE) podcast - Listen or read transcript on Metacast
