Episode description
Episode description
We live in a world that has come to hooray the hustle and congratulate the busy. It's true, that we even find value in how busy we are and we think THAT is success. But success is not busyness. ‘Busyness’ is a facade to the problems and issues we face in life and business. Business is a strategic and smart way to face the issues in your life & business.
It is possible to have a smart business, not a busy one. In this episode, I talk about my journey from busy to smart. I outline 4 things I did in my business to turn it around. Here is a snapshot of those 4 things that I did to make my business smarter:
- I assessed what was working & what wasn’t working and focused on the things that were actually moving the needle forward in my business. The things that weren’t working, I quit.
- I increased my prices & set a limit on how many clients I needed. Increasing my prices, meant I could reduce the amount of clients I needed in my business. This meant I was working less and making more money.
- I developed a smarter marketing strategy. We often can get so busy marketing in ways that aren’t actually bringing in revenue. I identified what marketing strategies were bringing in money and focused on these few things. I then said no to other marketing opportunities.
- I developed better systems! With good systems in place, I could work less and save time on mundane tasks. I will give you examples of how I did this in the episode.