![Special Guest Bianca Baumann on Marketing Models for ISDs - podcast episode cover](https://podcdn.zencast.fm/download/Podcast%2Fartworks%2F1222%2Flarge%2F16a3e9e922b41fde13be3ae377b18e08d44fb136594e7f9819ff2ac75bab5516%2Forange-tldcast-podcast.png)
Episode description
Bianca Baumann is a curious, self-driven and results-focused professional with 10+ years in the Education field. She’s focused on finding solutions that leverage data to make learning stick, personalized and delivered just-in-time; something she likes to call digital education success: a mix of education, digital marketing and customer success. In other words, learning solutions need to be personal, predictive and proactive. She doesn’t believe in the LMS for corporate learning, seat-time or the next button and challenges the status quo, asking the tough questions in order to bring L&D into this century.
In this episode of TLDCast we talked about the many aspects of marketing and how marketing processes should be leveraged in your instructional design.
- Bianca’s history
- Marketing Campaigns
- Email Marketing platforms that can be used in training
- Spaced Repetition – Content delivered over time
- Start small with onboarding
- Engaging with other organizations like IT, Legal, HR, etc