Episode description

Beth Sanders was selling computer software and equipment for a regional computer retailer in Ohio when she recorded her grandmother’s life stories on a tape recorder. It was so powerful she decided to create a website in 2001 that allowed anyone to journal and share their life stories. Many experiments led to her first paying customer in 2006: a senior care center that wanted to offer life journaling software to their seniors. The LifeBio software business was born. 

LifeBio is a leading “agetech” software that uses Reminiscence Therapy Method and storytelling in various media to help older people to capture and share their life stories. LifeBio’s autobiography tools are also used by the Mayo Clinic and other organizations serving Alzheimer’s patients. During the COVID crisis, LifeBio launched MyHello, a new software app that helps seniors fight loneliness. 

LifeBio has grown steadily and profitably to over $2 million in revenue with 48 employees, based in a small town near Columbus, Ohio. Mostly self-funded with a little angel funding, LifeBio serves the massive senior care industry in the US with its easy-to-use apps and tools. Their mission is to help people tell their life stories and share them with their own families.