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Saba's LinkedIn: https://www.linkedin.com/in/sabaishaq/

Decide Data website: ttps://www.decidedata.com/

In this episode, Scott interviewed Saba Ishaq, CEO and Founder of her own data as a service consultancy, Decide Data, which also provides 3rd party DAaaS (Data Analytics as a Service) solutions.

Some key takeaways/thoughts from Saba's point of view:

1. "If you don't know what you want, you're going to end up with a lot of what you don't want." This is especially true in collaborating with business stakeholders when it comes to data 😅
2. Focus on delivering value through data instead of delivering data and assuming it has value. – “Not all data is created equal.”
3. As a data leader, it's your role to help people figure out what they actually want by asking great questions and being a strong partner when it comes to the data/data work. Don't only focus on the data work itself but it's very easy to do data work for the sake of it instead of something that is valuable.
4. To deliver data work that actually moves the needle, we need to start from what are the key business processes and then understand the pain points and opportunities. Then, good data work is about how do we support and improve those business processes.
5. Relatedly, that's also the best way to drive exec alignment - talking about their business processes and how they can be improved first, data work second. They will feel seen and heard and are far more likely to lean in. At the end of the day addressing business and operational challenges is what data and analytics is all about.
6. Deliver something valuable early in any data collaboration with a business stakeholder. You don't have to deliver an entire completed project but time to first insight is time to value and you build momentum and credibility with that stakeholder.
7. At the beginning of a project - and delivering a data product is itself a project - you should work with stakeholders to not just define target outcomes...