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Episode description
The $100B+ "Creator Economy" Revealed
The Money with Katie Show
Jun 21, 2023
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57 min
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Ep 103
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Episode description
Mr. Beast might make $50M a year...but how much does the average influencer earn? Which platform lends itself most readily to monetization? And how have some influencers scaled to eight-figure, long-lasting businesses—like our guest, Thomas Frank with 3M subscribers—while others flame out in 18 months? We answer all of these juicy questions and dive into the hard numbers. Learn more about our sponsor, Vin Social:
https://www.vinsocial.vip
Transcripts can be found at
podcast.moneywithkatie.com
. — Mentioned in the Episode Thomas Frank on YouTube:
https://www.youtube.com/channel/UCG-KntY7aVnIGXYEBQvmBAQ
The value of the creator economy:
https://influencermarketinghub.com/ebooks/Creator_Economy_-_Creator%20Earnings_Benchmark_2021.pdf
1 in 4 Gen Zers plan to become content creators:
https://thehill.com/changing-america/enrichment/arts-culture/3614182-1-in-4-gen-z-ers-plan-to-become-social-media-influencers/
Neal Schaffer on The Age of Influence:
https://nealschaffer.com/influencer-marketing-statistics/
89% of advertisers found influencer marketing to be at least as effective as other methods:
https://www.smartinsights.com/online-pr/influencer-marketing-effectiveness/
Blogilates case study:
https://www.instagram.com/blogilates/?hl=en
Mr. Beast case study:
https://www.thoughtleaders.io/blog/how-much-does-mrbeast-spend-a-month
Nick Huber case study:
https://www.mfmpod.com/127-with-nick-huber-building-a-10m-self-storage-business-and-the-opportunities-in-sweaty-startups/
Melissa Wood Tepperberg case study:
https://www.hbs.edu/faculty/Pages/item.aspx?num=60307
Thomas Frank's creator resources:
https://creator.thomasjfrank.com/
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The $100B+ "Creator Economy" Revealed | The Money with Katie Show podcast - Listen or read transcript on Metacast
