Episode description

Rikke Rosenlund is the Founder and CEO of online platform Borrow My Doggy. Much of Rikke’s career was spent working in financial services and entrepreneurship. It was only in 2012, following her own experience of dog sitting for a friend, that she decided to launch the company to help connect dog owners with trusted local dog walkers and carers. 10 years on the brand has established a reputation as the premier dog sitting service in the UK. 

Rikke popped by to discuss how she went from studying an MBA with INSEAD to starting her own business. James also questions Rikke on her approach to talking to customers and how she views the process of ideation and scaling.

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