Episode description
Episode description
Callum Taylor is the Head of ITV AdVentures Ignite, they are here to help startup and scaleup brands begin an ongoing journey into the exciting world of TV - not as simply a media owner, but as a business partner. Hosting some of the nation’s favorite shows and offering unrivaled reach, advertising on ITV will supercharge your brand's growth - unlocking new customers in the only medium that can give you the scale and gravitas to tell your brand’s story with impact. They’ll use their expertise to help you identify the right media strategy, target audience, and creative messaging to help you maximize the outcome of your TV campaigns.Callum joins James Pringle to share about the Ignite Program, what media for equity is, new standards in the TV industry, & so much more.
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