Episode description

Summary

In this episode, Kendrick Pratt and Erica Suter discuss the importance of creating unique and relatable content on social media. They emphasize the need for strength coaches to stand out and avoid copying what others are doing. They also highlight the value of personal connection and sharing behind-the-scenes stories to engage and inspire their audience. The conversation explores the benefits of being seen on camera and the importance of strategic planning for social media content. They also discuss the limitations of Twitter and the value of face-to-face conversations. The episode concludes with a discussion on the shift away from social media and the importance of supporting athletes in person. In this conversation, Kendrick Pratt interviews Erica Suter, a soccer performance coach and author. They discuss Erica's contact information, her books, and her podcast. Erica provides valuable insights and resources for female soccer athletes and anyone interested in improving their athletic performance.

Chapters

00:00
Introduction and Podcast Growth

03:06
Creating Unique Content on Social Media

05:27
The Importance of Personal Connection

07:23
The Power of Behind-the-Scenes Content

08:46
The Importance of Being Seen on Social Media

10:55
The Limitations of Twitter and the Value of Face-to-Face Conversations

12:35
Strategic Planning for Social Media

15:23
Intentional Posting and Avoiding Unproductive Productivity

19:20
The Value of Supporting Athletes in Person

25:42
The Shift Away from Social Media

29:24
The Importance of Experience Before Starting a Podcast

36:19
The Unsustainability of Social Media

49:17
Contacting Erica

50:13
Erica's Books

50:49
Erica's Podcast

51:14
Closing Remarks

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