Episode description

Evan Carmichael #Believes in entrepreneurs. Gary Vaynerchuck called him the DJ who inspires people and Ed Mylett called him the modern-day Napoleon Hill. At 19, he built and then sold a biotech software company. At 22, he was a venture capitalist raising $500k to $15M. He now runs a YouTube channel for entrepreneurs with over 2 million subscribers and 300 million views, wrote 4 books, and speaks globally. 

In this episode, Brad and Evan discuss all things YouTube, and Evan graciously gives his tips and tactics for YOU to literally start and maximize your own channel TODAY.

00:00 Intro

02:59 The modern-day Napoleon Hill

03:32 Bomb 1: The people on youtube know what they are talking about

04:00 Shout out to Ed Mylett and Andy Frisella and Arete

05:10 “Good things happen when you give.” - Evan Carmichael

06:32 “YouTube sits on top of everything else.” - Evan Carmichael

11:11 Subscribers

12:30 “YouTube is the only platform where people watch long-form videos.” - Evan Carmichael

13:50 Bomb 2: YouTube gets you the distribution

15:49 Bomb 3: The content from your podcast is used on YouTube first, then distributed to other platforms

20:09 The three basic things to start doing 

20:24 “Your job is to teach people to think the way you think.” - Evan Carmichael

22:08 Bomb 4: “Not as many people can go deep on their knowledge when a long-form video is required.” - Evan Carmichael

24:10 The views

24:30 Bomb 5: “The game is to show up after other peoples videos.” - Evan Carmichael

28:30 Bomb 6: “What’s cooler? Being searched for and having 100K subs or being found and having a million?” - Evan Carmichael

30:19 Important Tips

34:48 “The most important thing is ranking after other people’s videos” - Evan Carmichael

37:25 Bomb 7: “Look for the videos with more views than subs on the channel, and recreate it.” - Evan Carmichael

41:15 Sharing videos from email to email list

46:06 Bomb 8: The play all button link 

50:02 Editing

52:52 Bomb 9: The first minute is important

57:48 Follow Evan @evancarmichael