Today, Marvel is one of the most substantial forces in American media, but when Peter Cuneo joined the company as CEO in 1999, it was a struggling publishing house teetering on the edge of bankruptcy. Ten years later, Disney bought Marvel for $4.5 billion. Cuneo tells his unlikely origin story and how he became the "turnaround superhero."
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Marvel: Peter Cuneo | Wisdom From The Top with Guy Raz podcast - Listen or read transcript on Metacast
