Pivoting from B2B to D2C - CEO Shamini Rajarethnam of Rationale
Sep 20, 2021•7 min•Transcript available on Metacast Episode description
This clip is taken from our episode with Shamini Rajarethnam, CEO of Rationale Skincare. In this clip, Shamini talks about how she helped Rationle expand and pivot to D2C after traditionally only servicing the B2B market.
