Episode description
Let's talk about the challenge of reaching the end users of a SaaS application and ensuring they are using it effectively. Casey Trujillo shares a personal experience of running a challenging race as a metaphor for the difficulty of reaching the last mile.
The main takeaways include the importance of understanding end users' needs and goals, simplifying the adoption process, and leveraging data to drive adoption.
Takeaways:
- Understand the needs and goals of end users to effectively reach them
- Simplify the adoption process by providing targeted resources
- Engage users during customer education to gather valuable data and insights
- Leverage data to drive adoption and identify areas for improvement
Contents:
- 00:00 The Challenge of Reaching the Last Mile
- 02:02 Meeting End Users Where They Are
- 03:18 Engaging Users During Customer Education
- 04:34 Driving Adoption Through Data-Driven Insights
Resources
Connect with Casey
Connect with Todd
Visit the show page
Get to know BrainStorm
Credits
Show direction: Debra Wilson
Show design: Kensie Smith
Show manager: Angela Allred