Episode description
Get to know your hosts, Todd Kirk and Casey Trujillo, as they discuss the importance of relationships in SaaS, the challenges that arise in these relationships, and how to respond. They'll share data, stories, voice of customer, and actionable tips you can use right away to improve your customer relationships and drive retention.
Takeaways
- Relationships are crucial in the SaaS industry and require constant attention and effort.
- Challenges often arise in SaaS relationships, including misaligned expectations and communication breakdowns.
- Therapy is needed to heal and improve SaaS relationships, both between customers and vendors and within organizations.
- Taking action and implementing actionable steps is essential to improve SaaS relationships and achieve desired outcomes.
Contents
- 00:00 Introduction and Purpose of the Podcast
- 03:13 The Importance of Relationships in SaaS
- 06:17 The Challenges in SaaS Relationships
- 11:00 The Need for Therapy in SaaS Relationships
- 15:15 Focusing on the Ultimate Objective
- 16:28 The Goal of Healing Broken SaaS Relationships
- 17:19 Data Point: User Adoption and Training
- 18:27 Conclusion and Call to Action
Resources
Credits
Show direction: Debra Wilson
Show design: Kensie Smith