Episode description
Join co-hosts Todd Kirk and Casey Trujillo to talk about the critical aspects of customer education, including focusing on the importance of micro learning and the preferred methods users have for learning. There is a need in corporate training for engaging video content that is concise and user-friendly.
Learn from our co-host some of the best practices for creating educational content, effective communication strategies, and understanding user needs to enhance learning experiences.
Takeaways
- Micro learning is essential for effective training.
- Users prefer short videos over long articles.
- Learning in the flow of work is often misunderstood.
- Video length significantly impacts user engagement.
- Creating engaging content requires understanding user needs.
- Start with a clear 'what's in it for me' message.
- Use active language to engage viewers immediately.
- Videos should be self-contained and informative.
- Incorporate user feedback throughout the learning process.
- Focus on quality over quantity in educational resources.
Contents
- 00:00 Introduction to Customer Education
- 02:44 The Importance of Micro Learning
- 05:52 Preferred Learning Methods for Users
- 09:03 Challenges in Corporate Training
- 12:05 Video Length and Engagement
- 14:59 Best Practices for Creating Educational Content
- 17:52 Effective Communication in Training Videos
- 21:07 Building a Course: Key Components
- 23:55 User-Centric Learning Experiences
- 26:53 Homework Assignment
Resources
Connect with Casey
Connect with Todd
Visit the show page
Get to know BrainStorm
Credits
Show direction: Debra Wilson
Show design: Kensie Smith
Show manager: Angela Allred